Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. LeBron James confirms signing up with PepsiCo, ends 17-year-old deal 02:40. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. 30 Notable Celebrity Endorsements | Stacker Shaquille ONeal is no stranger to endorsements. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. Shes the leading lady in a string of Natural Match hair color commercials. Now, the company is doing it again, risking another outcry. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. Policy. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. UGA 2022 National Champions Bottle | Coca-Cola Store That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. The most expensive celebrities for promotions are: Taylor Swift. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. In praise of the celebrity soda dis | Center for Science in the Public Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . According to a report from CBS News, the latter contract alone earned her $3 million a year. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. One of those athletes is the former NFL star, Peyton Manning. In the 1960s the "Things go better with Coke" jingle became a radio hit. Most Influential Pepsi Sponsored Athletes on Social - Opendorse ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 3 In this paper, we will focus on the issues relevant for middle-market soft drink companies, dened as soft drink producers or bottlers with an annual turnover of $500 million to $2 billion USD. Stacker distribution partners receive a license to all Stacker stories, 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Sign up for our daily newsletter for the latest financial news and trending topics. However, his likeness continued to . Add to Cart. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. . How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. LeBron James sponsors and endorsements. Andy Garcia. A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. Social Jockeys are some of the original "gig workers" because they work as independent contractors. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. 3 The Coca . And consumers who are fans see those celebs holding beverages that drive them to give them a try - all on celebrity endorsement alone. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). Save my name, email, and website in this browser for the next time I comment. To say Logano is invested in theCoca-Colacompanyis a massive understatement. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. She became the youngest player to qualify for the USGA Amateur Championship at age 10. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." Creative Works: 10 Of The Best Ads Of The Week, From Coca-Cola To Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Your account is fully activated, you now have access to all content. Skechers featured Kardashianin a Super Bowl ad for their Shape-Ups line back in 2011. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. You can click on the 'unsubscribe' link in the email at anytime. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. Public Relations, Brand: Coca-ColaEndorsement Deal: $26 million. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. republish under a Creative Commons License, and we encourage you to After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Coke vs. Pepsi. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. studio, network or celebrity. Celebrity Partnership, 2023 GOBankingRates. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. versa. The campaign aims to deepen . Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. The years-long partnership started in 2013 and went through 2016. Coca-Cola brands include Sprite .