Just simplicity. Our marketing people are here, youre very good. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . It made it the medium that the internet promised creators it would give them but hadnt yet. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats an insanely large but insanely accurate number.
Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. iHeart recently restructured and you became the CEO of a formal division. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Its actually a lot of different things. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. The second thing we do is spend a lot of time focusing on every show that we have on our network. Movies. The medium. But I still own and control the pipe. Thats what it sounds like. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. You came to it through an acquisition. No Longer So.
The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast!
Critic Podcast Reviews - The Ron Burgundy Podcast I mean, aside from the iHeartPodcasts app, obviously. I can talk about sexuality or about what trends I do or dont like. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. I dont predict what we might get. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Its been cool. It comprises broadcast radio, live events, and a few other things. Broadcast radio is a highly formatted media type. How do you tend to the things in the library that arent the celebrity shows? It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Its probably cheaper to buy those shows, it might be cheaper to produce those shows. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. You should subscribe to it. Facebooks interest has grown and waned and grown a bit on podcasts. Do you think that youre moving the high-margin dollars into the longer tail?
The Ron Burgundy Podcast - TopPodcast.com The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. We started a company with Will Ferrell called Big Money Players. Even Decoder is bad at marketing; this is as much marketing as weve ever done.
Season Three of "The Ron Burgundy Podcast" Is Finally Here! Is it just Bob Pittman being like, Chaos reigns. If you can never get enough true crime Congratulations, youve found your people. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. He has a certain energy and vision about him, where hes able to run large companies as if they were startups.
Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' - YouTube Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Im proud of the numbers. These are objective truths. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Thats interesting. Why is that? If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Carolina Barlow: Co-Host, Writer, and Producer. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Theres this adage for anybody that has worked in video. Well, we have over $100 million a year in broadcast radio marketing. Everyone does it. There has never been a moment in the company that we were sidelined or deprioritized. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. The marketing team is like, What are you doing?, Yeah. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. We were actually working and trying to make change together genuinely. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Its good content. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Then if they want to, we launch their podcast with iHeart Podcast Network. I fell in love with this medium 10 years ago. I want to come to exclusives and to consolidation. I dont have it candidly on a P&L anywhere. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Don't act like you're not impressed. If there are principles that I try to remember once a week or so, its probably those three. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast.
Wonder Media Network's Award-Winning Women's History Podcast "Womanica Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Were like, Hey, you should buy podcasting. The Ron Burgundy Podcast. The Ron Burgundy Podcast Season One Trailer. Ill end on this. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Oh my God, do you have an Agile scrum podcast? All Rights Reserved, By submitting your email, you agree to our. Are you saying, Its actually billions of podcast impressions? Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it.
Carolina Barlow's Podcast Credits & Interviews | Podchaser But I also think it fundamentally tripped up a little as a business model. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. It has been fun, if nothing else. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Every single question is about org charts. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. So far, that is all we know, which is a shame. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Radio is a more ruthless industry than podcasts. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. It is a centralized medium when it comes to RSS feeds.
How Will Ron Burgundy Fit Into The Modern World With His New Podcast? Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. We will avoid, at almost every turn, simplicity. via Podcasts. Its just like life. The other is the digital audio group. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Its three guys who are hilarious and fantastic. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Its incredibly collaborative. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Thats important, because I think they want to do the right thing by the medium. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country.
True Crime-The Ron Burgundy Podcast - music.amazon.com Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Our job was really simple. One is called the multi-platform group. Big Money Players and iHeartPodcasts. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. I think weve said this publicly. No. Find ratings and reviews for the newest movie and TV shows. Not great. He founded it in a Duke University dorm room, and now hes found his way into podcasting. By the way, if you love digital audio, and we all do. Associate Producers: Anna Hossnieh and Sophie Lichterman.
Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital The longer answer is, were in an odd economy. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. Is that present for you? The way to do that was to create two segments in our company. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms.
Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . In my opinion, I dont think we would be where we are as an industry otherwise. Barlow is a writer and producer on the show as well as. Is that part of your business affairs team, just selling the IP out? The Ron Burgundy Podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We are interested in video. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back.
Google Podcasts - The Ron Burgundy Podcast Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Thats good. Those companies are also struggling. This is obvious at this point. I understand where we sit in the pecking order in terms of cume. I think its really cool. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Im building up to it. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Whats your best TikTok meme? It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. I think its high attentiveness at scale with partners that weve been able to maintain so far. We basically built an academy where once a year we grab eight or 10 people. These are marketers who are usually really good at this stuff like really good.
The Ron Burgundy Podcast | Podcasts on Audible | Audible.com The Man, The Movie, The Podcast! Thanks to all of you for coming to the HotPod Summit. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. We take this for granted as creators, as publishers, and as networks. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Episodes. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling.
The Ron Burgundy Podcast (Podcast Series 2019) - IMDb We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Number two was this massive marketing machine. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. And that will lead to conversion for something else for you? He only came on here to pitch the app. Im going to get in trouble too, just like you are. Which one of your children is the business affairs group? It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. To be clear though, theres a whole lot of fluidity between these segments. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Anderson .Paak agrees to do the podcast. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. What is the audio drama today? Youve been more or less anti-subscription. Ron explained: How did the NFT thing go? Oddly, no. Hes going to leave now. We have experimented with Jun Group across the years. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? And the other is really edgy, innovative audio drama. Weve talked with Ashley a lot about this. I have to say people are very excited to hear from you today. Inside iHeartMedia, its an audio company. Make more shows, make more great content, and level up the stuff that youre doing.. I dont have this concern in podcasting. How do you account for that? The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. You have to make a lot of decisions. No, because podcasting is a decentralized medium insofar as its distribution is concerned. There is nothing broken in the podcast distribution and monetization model today. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds.
Washington state rescue mission sues over hiring restrictions, says iHeart does a lot of new things. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . In fact, well distribute it on broadcast radio, and so we did. Hes like, I want to get as much audience as possible. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. I think its the single thing I am most proud of at the iHeart Podcast Network. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. We try to organize them into slates that have EPs and producers on top of them. Its that whole waterfall versus agile thing. Like you said, yes, targeting is getting harder for digital social media platforms. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Ive listened to you in the past. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . I didnt think I would have or need a robust business affairs department two years ago. Sure we are.
NFL, iHeartMedia teaming up to launch podcast network The newest mass-reach media just happened, and it is called podcasting.
Ron Burgundy | iHeartMedia Podcasting not to your question, but as a side answer has bucked that a lot to date. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Its why we widely distribute. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Some of this is obvious. Exorcising some demons in Rons man cave. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. This changed everything for podcasting. Ive always thought about it. It didnt go well for him either. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Thats a really cool medium if only it were video. Podcasting is not video. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Go make good decisions and follow Decoder on TikTok. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi He also co-owns a company with us called The Black Effect, that he 51 percent owns. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. He was like, I believe in this medium. Everybody in this room has worked damn hard for the last 20 years to get to this point. Maybe one day you will, but not today. Yes, we do that all the time. Youre doing ad injection into the feed? You dont? Its just a disconnect. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. You always do if youre running a startup. Youre still getting the full ad load. 2023 Big Money Players and iHeartPodcasts. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It makes sense to me. Fair enough. That feels obvious to me. Is there any way to actually innovate? Its a great question, because isnt everything direct response at the end of the day? Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. What that meant for us was that we were not the main course anymore, as it were. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. The core fundamental, pretty consistent business model of podcasting is a rev share model. God DAMN that Ron Burgundy podcast sounds awful. I can go on as long as I want..