The "candied popcorn and peanuts" became a popular treat, but was criticized for being too sticky, too hard. Today, a full set of the 1914 or 1915 collection can fetch $100,000. They were all manufactured by another pair of Chicago siblingsthe Dowst Brotherswho had shifted from the family laundry business into making the popular TootsieToy line of trinkets. According to Wikipedia, Cracker Jack owners Rueckheim Bros. & Eckstein registered a trademark for the mascots in 1919. The NOSCO prizes are my favorites. 1920 to 1929: Cracker Jack and Me for Cracker Jack The Sea Captain 1948. The nearly 125-year-old product has opted to replace its Prize Inside with a surprise more worthy of the 21st century. 3. According to an article in Antique Register by Brett Weiss, the most valuable Cracker Jack baseball card is of Joe Jackson. The 1960s brought big changes to The Cracker Jack Company. Picture 1 of 4. . As mentioned, Frito-Lay took some flack for replacing in-the-box prizes with download codes in 2016, but the new approach is actually kind of a throwback to Cracker Jacks old coupon promos of the pastfor novelties like the Magic Pencil [see picture]. That scene was recreated during rocky times in the show; she always wore it, it was a meaningful keepsake, and finally, in the series finale, Nathan gave Haley a present a diamond bracelet which he put in a Cracker Jack box. No damage. Vintage 1950s Cracker Jack Toy Prize Lenticular Card Dancing - Etsy Selling popcorn bricks out of a tiny office on East Van Buren Street, the brothers were determined to use their German ingenuity to out-hustle the competition. $9.95 . Cracker Jack? 1920s Prize Fish Charm | #17977160 Again, its worth noting that this cuddly Cracker Jack imagerywhich also included the companys comparatively short-lived marshmallow mascot Miss Angeluswasnt exactly born from a simpler time. Twenty-five percent of all the popcorn on the planet ended up in Cracker Jacks kettles, and so, to keep pace, the new leadership convinced a now 84 year-old Fred Rueckheim Sr. to agree to the construction of a brand new $1.5 million complex in the Clearing Industrial District at 4800 W. 66th Street. In 1899, his waxed sealed package enabled F. W. Rueckheim & Bro. When factory workers, salesmen, jobbers and dealers learn that the directing heads have uncompromising faith in the quality of the goods and the soundness of their policies, enthusiasm runs like an electric current through the whole organization., This younger generation has grown up in the organization,, They feel its traditions, its ideals, and its ambitions. Vintage 1920's/30's Cracker Jack Metal Green Shoe Toy Prize Premium Charm . The determination to keep up the morale of the fighting force. They are usually colorful and have a flat base enabling the figure to stand. FAQ - Frequently Asked Questions About Cracker Jack, Timeline - Key Dates in Over a Century of Cracker Jack, 1871 to 1909: The Early Years of Cracker Jack, 1920 to 1929: Cracker Jack and Me for Cracker Jack, 1930 to 1939: The Cracker Jack Mystery Club and C. Carey Cloud, 1940 to 1949: World War II and Cracker Jack, 1950 to 1959: Plastic Cracker Jack Prizes, 1960 to 1969: Cracker Jack Miniature Models and Books, 1970 to 1979: Cracker Jack Pinball, Mazes and Magic Slates. The hunger for Cracker Jack developed so rapidly that the factory has since been working overtime to supply the demand. Several tin lithograph prizes were branded with Cracker Jack, Sailor Jack or the "Me for Cracker Jack" slogan. The rectangular-shaped Cracker Jack prizes distributed during this decade included cardboard construction sets, tattoo booklets, joke and riddle mini books, iron-on patches and "magic slates" pads. Between 1901 and 1910, the number did drop from 181 kids to 95but that doesnt exactly indicate a major change in philosophy. Even the firm hadnt expected the new candy to become a sudden fad. SGD 24.67, SGD 29.02 Learn more. Like other snack manufacturers in the turn of the 20th century, Rueckheim Bros. & Eckstein promoted their product by offering premiums. 70413 lego - Der TOP-Favorit unserer Produkttester. Rueckheim & Bro Company. After that, these men about town brought in daily orders for larger lots. Also, it was inspired by an ad he saw for Polo Grounds, which was the baseball field at which the New York Giants played. The next year, they dropped all other confectionery production to focus on their best . 1920s thru 1940s Cracker Jack toy prize lot~Rare Items! The surrounding grounds were landscaped with tulip gardens, and factory tours welcomed more than 10,000 children every year. Turning off the personalised advertising setting wont stop you from seeing Etsy ads or impact Etsy's own personalisation technologies, but it may make the ads you see less relevant or more repetitive. However, even though that is the mascot that lasted the longest (and one which has personal meaning for the partners of the company), it was not the first. They are conscious of the responsibility The Cracker Jack Co. owes to the public and to the industry. Ruhling made no mention of Jack being based on Frederick Rueckheims grandsonas became the legendnor was Bingo based on H. G. Ecksteins own dog (another highly unnecessary myth). Planters Peanuts (History, Pictures, Commercials), SweeTARTS (History, Marketing & Commercials), Push Pop (History, Flavors & Commercials), Cracker Jack Original Caramel Coated Popcorn & Peanutsm , 1.25 Ounce (Pack of 30), Cracker Jack Original Singles, 1 Ounce (Pack of 25), Click here for a full A-Z list of Snacks and Candy, VINTAGE CANDY CO. 1970s RETRO CANDY GIFT BOX - 70s Nostalgia Candies - Flashback SEVENTIES Fun Gag Gift Basket - PERFECT '70s Candies For Adults, College Students, Men or Women, Kids, Teens, Pack of twenty five, 1 ounce each (total of twenty five ounces). While plastic toys were still produced for Cracker Jack, they were mostly made of softer, lighter-weight materials and by then, no metal or tins prizes were being developed. Original Price SGD 29.02 Just two months later, in July of 1917, the classy reputation of the Rueckheim family was further rocked when news broke of a cartoonish brawl at the family estate at 4201 S. Vincennes Avenue. Frito has also pushed the envelope in recent years by introducing new, jazzed-up flavors of Cracker Jack, including Buffalo Ranch and Spicy Pizzeria, all in a semi-desperate effort to stir up sales. I would say the alphabet prizes of course: Alphabat Animals, Alphabet Dangles, Tin Alphabet Stand-Ups, Alphabet Lenticulars. The new version of the snack food was released in 1896, the same year that it got it's name--Cracker Jack. 1906 VICTOR Grand Prize 1-Sided 12" 78/JOHANNA GADSKI-Soprano w - eBay NEW Super Sentai Encyclopedia Huge Photo Gorenger Tokusatsu Book w/Tracking# JP. Learn more Cracker Jack Prizes from the 1920s. As distribution expanded, so did Cracker Jack popularity. In the 20s and 30s, a kid might get to the bottom of a box only to find a tiny diecast thinga hat, a boot, maybe a thimble or an iron (you can easily visualize little Timmys perplexed face). In 1885, F. W. Rueckheim & Bro. Yes, most of those winnings wound up in dusty desk drawers and the spaces between seat cushions, but for a diehard community of modern-day collectors, theyre still a tangible gateway to a happy past. The prizes came largely unwrapped, mixed in the box with the candied popcorn and peanuts. 1920s Checkers Popcorn Cracker Jack Angelus Marshmallow Paper Whistle Prize The mini-books included well-known titles like Little Red Riding Hood and The Three Little Pigs as well as other works like When Columbus was a Boy and How Man Learned to Fly. Measures: 1" long x 285164170414 ANTIQUE VINTAGE C. 1920's Cracker Jack Carved Prize Charm Elephant with Compass - $40.80. But it did. After all, why buy one when you can have them all. When Cracker Jack was first sold in boxes, it was alone in this type of packaging. Find many great new & used options and get the best deals for VINTAGE Old Metal ROCKING HORSE Cracker Jack Toy Prize 1920's-30's at the best online prices at eBay! Read more Cracker Jack by Decade 1930 to 1939: The Cracker Jack Mystery Club and C. Carey Cloud Two years in, it burned to the groundall equipment, all raw materials, gone. He hauled popcorn to Manson Iowa to Sheila Bs popcorn. Not listed in the book Cracker Jack Toys by Larry White from Schiffer Books, but, was in with a collection of CJ p Prior to that, plastic Cracker Jack prizes were mostly small celluloid charms. If the Rueckheims were willing to add Henry Ecksteins name to the door for designing a bag, they probably should have done at least as much for Jack Norworth. Eight hundred persons are employed in the production and packaging of Cracker Jack and marshmallows [by now, the Campfire brand was in circulation]. About 1910, as an advertising gimmick, the company began promising a prize in every box. I'm with you, Jeffrey. The post-war years, before the company was sold to the Borden Company in 1963, were arguably the most successful era in Cracker Jack history. Did it sell? [Scene of the fracas: the former Rueckheim family home at 4201 S. Vincennes Ave. in Bronzeville]. . Antique c. 1920's Cast Metal Farming Tool Miniature Cracker Jack Prize If you do, you will part with your money easy., As luck would have it, Louis Rueckheim [pictured], a Chicago candy manufacturer, recently hit upon a very bright, new idea in confections. That obviously wasnt the most unbiased reporting in the world, but such were the times. What Type of Cracker Jack Collector Are You. Cracker Jack was initially invented by Frederick Fritz William Rueckheim, a German immigrant. Rueckheim also made other candies and popcorn items that never made the market. At the time, Borden (which had already moved the administration offices to Columbus, OH) shuffled many of the factorys 400 workers into other facilities, including a company plant in suburban Northbrook. No amount of bad press, however, could rival the nightmare that began to unfold around the Rueckheim clan in the spring of 1917. Well, I should guess yes! It was shortly after the Great Chicago Fire and Fritz, as Frederick was known, had invested his hard-earned savings into a new beginning that would become a family business and, eventually, a snack brand empire. Thanks! Rueckheim and Brother was reorganized as Rueckheim Bros. & Eckstein and Cracker Jack was on its way to becoming a national favorite. This led to the introduction of plastic Cracker Jack figures midway through the 1940s. The flat plastic figure with a base is typically called a "stand-up" or "flats" and come in various colors. According to the Cracker Jack Collectors Association website, Cracker Jack got it's name from a salesman who declared "That's a crackerjack!" There were even strange groups like nose-rings, pet carriers, and bobbers. These coupons were for items that adults would enjoy, especially women. I came to this city as a young man forty-eight years ago, he said, soon becoming a naturalized citizen of the United States, and never before has anyone questioned my loyalty or devotion to city, state, or country. . Cracker Jack! - The Washington Post There are so many great prizes over the years, that it's going to be hard narrowing it down. The story of Cracker Jack is a story of the American dream. The name stuck and F.W. These coupons could be collected and later redeemed for things such as sewing machines, silverware, watches, and other goods. That's a great question, I'll have to think about it for a bit. They also included mail-in coupons that customers could redeem to receive or purchase items via mail. By then, they were no longer just snack manufacturers, they were toy distributors. Les meilleures offres pour Jouet miniature antique en tain maison de poupe Dustpan 2 7/8" Red Cracker Jack Prize & plus sont sur eBay Comparez les prix et les spcificits des produits neufs et d 'occasion Pleins d 'articles en livraison gratuite! Finally, the NY Yankees learned that if you want to upset your fans, replace Cracker Jack with a comparable company in the stadium. First step was to bring over his younger brother Louis from Germany. It was only by stern self-denial for many years that there was sufficient capital available to meet obligations with promptness.. Here's a William Henry Harrison coin in the Smithsonian American History collection. Cracker Jack founder Frederick Rueckheim, who was in his mid-60s at the time the U.S. invaded Germany's ally, Austria-Hungary on December 7, 1917 (via Office of the Historian ), had a tendency to not make the situation any easier on himself, according to Made-in-Chicago Museum . However, the Cracker Jack Box was actually innovative. Rueckheim and Brother trademarked it for their popcorn confectionery. As legend would have it, the snack that would become known as "Cracker Jack" was introduced to the world courtesy of 1893 World's Columbian Exposition, the first World's Fair in Chicago. Cracker Jack issued an additional series of 176 baseball cards in 1915, but as a full set of those cards could be ordered by mail, they are slightly easier to obtain. VINTAGE Cracker Jack bunt GUMBALL CHARM Spielzeug Preis gemischt - eBay Hes the Tin Pan Alley singer who, in 1908, penned a little ditty called Take Me Out to the Ballgame (incidentally, hed never been to one). He might have been lashing out at the world, as they say. Cracker Jack was immortalized in the song "Take Me Out to the Ball Game" which included the memorable line "Buy me some peanuts and Cracker Jack" in the chorus. Those partners may have their own information theyve collected about you. Save my name, email, and website in this browser for the next time I comment. Is there a library of archived Cracker Jacks prizes. (15% off), Ad vertisement from shop VintageAndJewelsShop. 2023 by Andrew Clayman. One of the more interesting sets of Cracker Jack put-together prizes is the one devoted to buildings, some famous and others mundane. However, the fun story around the name origin is that a customer ate some Candid Popcorn and Nuts and exclaimed, That really a cracker Jack!. In the 1960s, Cracker Jack moved away from producing the highly-detailed plastic figures distributed in the 1950s. The early, original Cracker Jack baseball cards, printed in 1914 and 1915 are the most expensive Cracker Jacks prizes. 1920s HIS MASTERS VOICE 12" 78/MARCEL JOURNET-Bass w.Orch./E!!! Can anyone tell me if alphabet dangles were NOSCO or other maker? 1920s Cracker Jack Popcorn Paper Whistle Prize $31.00 + $3.70 shipping 1930s Cracker Jack Popcorn Paper Jumping Frog Prize Z-317 $45.00 + $3.70 shipping Small Crcker Jack Prize Tray $39.95 + $5.95 shipping Hover to zoom Have one to sell? You women seem to think you know more about the ages of children than their own mothers. or "that's excellent!" By 1922, on the 50th anniversary of the business, another major change was implemented. Cracker Jack (History, FAQ & Commercials) - Snack History One of the more interesting mentions of Cracker Jack in popular culture came in the Show One Tree Hill. What Type of Cracker Jack Collector Are You? Did it sell? Also, what was Cracker Jack's ID number. This seller consistently earned 5-star reviews, shipped on time, and replied quickly to any messages they received. 1967 Cracker Jack Jingle Lip Smackin' Whip Crackin' Gotta Be Good, Cracker Jack Prize is Now Digital, Get Your QR Code, Remembering Jack Gilford from the Cracker Jack Commercials, Best Resources for Researching Cracker Jack Prizes, 1910 to 1919: A Prize in Every Box of Cracker Jack, Cracker Jack 1950s Alphabet Animal Figures. The 1914 card set had to be collected the hard way, one Cracker Jack box at a time. Thank you! Thank you! Mr. Rueckheim had been dabbling around in his laboratory of sweetness when the aforesaid bright idea entered creation. These became an American meme for cheap jewelery. Snack History maintains its neutrality. Please leave a review or any memories of this snack in the comments at the bottom of this page. There were a couple key technical innovations that really separated Cracker Jack from the legions of similar candies out on the market at the turn of the century. Company president Paul D. Allman said sales of Cracker Jack currently are twice as large as in the pre-war peak year of 1927., Cracker Jack Plants Draws Many Visitors . Uncompromising and self-serving. CO." molded in the plastic either on the top or bottom of the base. 1967 Cracker Jack Jingle Lip Smackin' Whip Crackin' Gotta Be Good, Cracker Jack Prize is Now Digital, Get Your QR Code, Remembering Jack Gilford from the Cracker Jack Commercials, Best Resources for Researching Cracker Jack Prizes, 1910 to 1919: A Prize in Every Box of Cracker Jack, Cracker Jack 1950s Alphabet Animal Figures. Its a far from Cracker Jacks Chicago heyday, when eager kids fished out an estimated 17 BILLION tiny prizes from the bottom of those boring cartons. The 1920s was a great decade for Cracker Jack prizes. This brings up a question I have been wanting to ask. Later versions of this same story often cast the unnamed co-worker as an English speaker, and have him exclaiming Thats cracker-jack! during the first taste test, thus inspiring the actual naming of the product. Of Cracker Jack Prize - Etsy Perpetuating a more interesting origin story in the aftermath created a marketable mythology thats largely carried on for over 100 years. Turning off personalised advertising opts you out of these sales. Cracker Jack was no longer offered in boxes, so they decided to switch to Crunch N Munch, stating that they believed Crunch N Munch was the superior tasting popcorn snack. Las mejores ofertas para DE COLECCIN JEFE INDIO NATIVO CELULOIDE HINCHADO ENCANTO JAPONS CRACKER JACK estn en eBay Compara precios y caractersticas de productos nuevos y usados Muchos artculos con envo gratis! Morale is as important in business as in battle. VINTAGE Old Metal ROCKING HORSE Cracker Jack Toy Prize 1920's-30's - eBay Vernon and the Parthenon. These coupons were for items that adults would enjoy, especially women. It was among good company that year as several other world-famous things debuted at that fair, including ice cream cones, Aunt Jemima pancakes, and the Ferris Wheel. To increase distribution, the Rueckheims partnered with Henry Gottleib Eckstein who, in 1899, developed a moisture-proof, "waxed sealed" package known as the "Eckstein Triple Proof Package." Museum Artifact: Cracker Jack Cocoanut Corn Crisp Tin, c. 1930 Made By: The Cracker Jack Company, 4800 W. 66th Street, Chicago, IL [Clearing] "You can eat as much as you like!" That's how the Cracker Jack Company marketed its new Cocoanut Corn Crisp to America in 1928, assuring all snackers that these "luscious lumps of goodness" were "healthful, pure, and wholesome." Not being a . Cracker Jack replaces beloved plastic toys with QR codes and a 'mobile Selling tie-ins or premiums with a main product wasnt a new concept, but the sheer volume of the Rueckheims operation was unprecedented. In 1893 it was introduced at the World Fair in Chicago. A timed release then dropped the peanuts and molasses into an awaiting kettle of popcornall sourced from Cracker Jacks own private popcorn farm in Odebolt, Iowa (largest of its kind in the world). As a way to encourage sales, Cracker Jack wisely started issuing certain prizes in a set or series. vintage cracker jack prizes: Search Result | eBay FAQ - Frequently Asked Questions About Cracker Jack, Timeline - Key Dates in Over a Century of Cracker Jack, 1871 to 1909: The Early Years of Cracker Jack, 1920 to 1929: Cracker Jack and Me for Cracker Jack, 1930 to 1939: The Cracker Jack Mystery Club and C. Carey Cloud, 1940 to 1949: World War II and Cracker Jack, 1950 to 1959: Plastic Cracker Jack Prizes, 1960 to 1969: Cracker Jack Miniature Models and Books, 1970 to 1979: Cracker Jack Pinball, Mazes and Magic Slates. If so, where is it located? They are my earliest memories because that is what I found in my boxes of CJ in the late 40's and 50's. Original, Cracker Jack Boxes depicted two bears. On April 17, 1917right in the middle of the wara Chicago paper called The Day Book reported on a disturbing altercation at the Cracker Jack factory between Rueckheim and representatives from the Illinois Field Hospital corps. Among our favorites are the miniature book sets that they created. The modern Cracker Jack assembly line, such as it was, cleaned batches of peanuts on a conveyer belt, then cooked together with molasses in steam jacketed copper kettles. 3d 21h left (Sun., 05:30 p.m.) +C $23.14 shipping from United States Sponsored Vintage 60's Lot of 27 Cracker Jack & Gumball Toys, Charms & Prizes Pre-Owned C $41.13 Top Rated Seller Buy It Now +C $21.07 shipping estimate During this time, they also copyrighted the slogan "The more you eat, the more you want.". Still, a popular teen drama literally built a whole relationship around the prize in a box of Cracker Jack. Cracker Jack Collecting Vintage Charms Toys and Prizes for the Kid in by Donovan Mon Nov 05, 2012 12:30 pm, Post The 1920s was a great decade for Cracker Jack prizes. He wrote this song on his own without any company interference. The prize inside Cracker Jacks box has tons of cultural references. It is believed that the name came from the fact that the words cracker jack was slang at the time, and the definition of cracker jack was something excellent or pleasing. What prizes do you think define Cracker Jack? [The former Cracker Jack factory at 4800 W. 66th St. in Bedford Park, 1958], The plant is as immaculate and orderly inside as outside, the Tribune reported in 1955. It seems conceivable that the only requirement for a Cracker Jack prize at that time was that it fit inside the Cracker Jack box. The plant at 66th and Cicero remained in operation for more than 50 years in total, finally shutting down in 1986. Vintage 1950s Cracker Jack Toy Prize Lenticular Card Dancing Couple. The sailor boy, Take Me Out of the Ballgame, the silly promotional gimmicksit all feels sort of naively authentic and non-threatening; a reminder of a time when gluttonous excess was still cute. 1920's Cracker Jack Prize Metal Wrench Tool Vintage Charm The prizes varied from earthenware figures to pot metal miniature toys, they even produced a paper Native American headdress that unfolded to almost 2 feet in length. For his logo Rueckheim chose a sailor boy and his dog Bingo, so named, the author supposes, "because that's what you cry out when you win the prize." They called their fledgling company F.W. Sailor Jack and his image were so important to Frederick Rueckheim that he had this image carved onto his tombstone. As resources became scarce due to the war, new materials were needed. Rueckheims adventures in the New World got off to an inauspicious starthe was instructed to meet up with his uncle in the Chicago-adjacent town of Washington Heights, where hed have work awaiting him on a farm. This name stuck around for the life of these owners. 1920's Cracker Jack Prize Metal Garden Spade Vintage Charm . I propose to run this factory according to my ideas, not yours. . 1967 Cracker Jack Jingle Lip Smackin' Whip Crackin' Gotta Be Good, Cracker Jack Prize is Now Digital, Get Your QR Code, Remembering Jack Gilford from the Cracker Jack Commercials, Best Resources for Researching Cracker Jack Prizes, 1910 to 1919: A Prize in Every Box of Cracker Jack, Cracker Jack 1950s Alphabet Animal Figures. Each had about ten pages that were made of cheap newsprint paper, some with color printing. Offering Cracker Jack for sale is like baiting a hook. Their company name was the F.W. Your email address will not be published. It is probably worth noting that Frederick had become a widower just months earlier, when his first wife Mathilda Mella respected German poetdied at the age of 56. Pink Donkey: .75 x .25 x .75 Camel: .625 x .625 x .125 Chicken: .75 x .75 x .125 Suddenly, no one wanted to watch a live baseball game without enjoying a box of Cracker Jack. What Type of Cracker Jack Collector Are You? Your email address will not be published. Arrives by Feb 6-13 if you order today. First introduced in the mid-1940s, the injected-molded plastic figure quickly became a fixture for Cracker Jack prizes. On this day in history, Feb. 19, 1912, Cracker Jack's 'prize in every Because of small parts, Cracker Jack prizes like the snap-together charm bracelet presented a safety hazard for small children. In 1902, F.W. Cracker Jacks mascots Sailor Jack and his dogBingowere introduced as early as 1916 and registered as a trademark in 1919. by dianep2 Mon Nov 26, 2012 9:11 am, Post ANTIQUE VINTAGE C. 1920's Cracker Jack Carved Prize Charm Elephant with After she lost it she scouted up an empty milk bottle. The reins were then passed to Frederick Rueckheim Jr., who ran the business passively for two years as a retiree in Arizona before his own death in 1937. By 1903, Chicagos rampant labor uprisings had descended on the confectionery industry, and the Rueckheim plant was no exception. Since its creation in the late 1800s, Chicago had always been the home of Cracker Jack. One Tree Hill was a drama in WB, then the CW from 2003 2012. Dentists, for example, would pass out business cards with a charm attached so clients would inevitably save the card, thereby remembering the specific doctor. Since the early 1900s, it is estimated that Cracker Jack has given away over 17 billion toy prizes in their Cracker Jack boxes. Second, a new addition to the company, Henry G. Eckstein, came up with a way to better preserve the freshness and crispness of the snack for those long shipments back to the east coast. Cracker Jack history has the "A Prize in Every Box" concept dated back to 1912. $9.50 + $4.75 shipping . For years, the Cracker Jack snack has been synonymous with the Cracker Jack prize. You can see this tombstone in St. Henrys Cemetery in Chicago, Illinois. where can i get a list of movie stars and statesmen pinbacks from the 1930s & 1940 baseball A prize in every box didnt always live up to ones expectations, of course, even in the golden era of Cracker Jack toys. Beneath all this sheen and sophistication, though, lurked a darker sidea brutal truth all too common in this era of Chicago industry. Then followed an eager consultation with the foreman of his composing room, and immediately they fixed up the first batch of the new candy. 1930s Cracker Jack - Etsy Company founder Frederick Sr. followed him to the grave in 1934, passing the chairmanship on to his old friend Henry Eckstein Sr., who rudely died the following year. . Sandy Dumke. The companys VP of Marketing, Dave Skena, informed the Huffington Post in 2013 that the original Cracker Jack, as it stood for 100 years, simply wasnt relevant to a young audience anymore.