A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Jamess selection may be a reflection of that change. Who owns Gatorade: Coke or Pepsi? If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Some information may no longer be current. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. CoverGirl Signs Its First-Ever CoverBoy, James Charles - ELLE "I'm aware of the other drag artists with makeup lines . "We were always cheering each other on from the sidelines." Press question mark to learn the rest of the keyboard shortcuts Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. Im still confident as a boy and I will always be a boy. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). So I retook my senior photos & brought my ring light with me so my highlight would be poppin. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . I love being extra pic.twitter.com/7Qu1yu8U2P. Select stories from the Monitor that empower and uplift. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Blueball is a vibrant true blue packed with silver star-shaped glitters. Were seen as being global, fair, insightful, and perhaps a bit too earnest. #COVERGIRLJames! Its basically the same thing," Willam tells Elite Daily. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? All rights reserved. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! CoverGirl is giving gender stereotypes a much-needed makeover. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". "Im happy that I put forth a line that you dont need any brushes for," says Willam. logged you out. Similar-looking products, two totally different techniques. TRYING COVERBOY MAKEUP BY WILLAM | JAYMES MANSFIELD - YouTube Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. RuPaul and Mally Beauty Reveal Giant QVC-Exclusive Makeup - Allure Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. Or feet. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. You can renew your subscription or We change lives. If you need help purchasing a product directly from Allure, go to our FAQ. 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Their prices range from $10 to $18. now that CoverGirl has announced that James is its first male CoverGirl. We know that theres been an increased awareness of queer and trans people in our popular consciousness. or call us at 1-617-450-2300. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Your subscription to James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. If you need help purchasing a product directly from Allure, go to our FAQ. Makeup artist James Charles is making history. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Use of this site constitutes acceptance of our by blastPRO Mascara. Help keep The Christian Post free for everyone by making a one-time donation today. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. The Monitor is a peculiar little publication thats hard for the world to figure out. At the age of 17, Charles is breaking boundaries and doing it in style. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. The Best White Eyeliners for Brighter and Bigger Eyes. A Teen's Dad Interrupted His Makeup Tutorial to Give Him a - Insider In the company's 55 year history, there has never been a male star in one of their campaigns. Charisma, Uniqueness, Nerve, and Talent, anyone? Hmmm well that joke is ruined, but who cares! Can a Jesus Revolution take place again in America? It has to stop. Charles was just named CoverGirls' very first male CoverGirl. Hear about special editorial projects, new product information, and upcoming events. Start here with our favorite contouring palettes for highlighting and sculpting. Its only 12 and today has already been so crazy. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Willam Belli's COVERBOY Beauty Line Is A Love Letter To Big Lashes "James Charles is no exception. There's a lot of fun there, too.". This message will appear once per week CoverGirl names social media star James Charles as its first ever CoverBOY Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Hmmm well that joke is ruined, but who cares! I am so thankful/excited for everything in store and the support has been amazing, he tweeted. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Just wrapped another great @COVERGIRL shoot. After DragCon, COVERBOY will be available on shopcoverboy.com. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. Vote for your favorite beauty products now! hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Were the bran muffin of journalism. The model also addressed men profiting off her body. 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy And with that newfound influence, that generations values are becoming increasingly visible. To make each of them even more personal, the collection also features two glossy lip toppers. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. He couldnt be more excited about the news! Nor is it the brands first attempt at breaking down barriers. We may earn commission from links on this page, but we only recommend products we love. One of the makeup industrys largest brands took a big step forward on Tuesday. Original reporting and incisive analysis, direct from the Guardian every morning. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. I think thats a part of the story here, too.. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Sometimes the world is a beautiful place. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. CoverGirls Instagram posted a video of Charles speaking about his new role. We CoverGirl Signs Teen Makeup Artist James Charles as First 'CoverBoy improve functionality and performance. Get non-boring fashion and beauty news directly in your feed. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. You read that correctly: The newest CoverGirl is a boy. But the relationship goes both ways. - YouTube By subscribing to this BDG newsletter, you agree to our. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Use of this site constitutes acceptance of our 2023 BDG Media, Inc. All rights reserved. Willam wears Coverboy Lip Varnish in TruBlu. We're in love with CoverBoy James Charles' stunningly spooky Ouija In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. We want to bridge divides to reach everyone. Drag Queen Willam Belli Launches Coverboy Makeup Brand - Allure This content is imported from twitter. CoverGirl's first CoverBoy: Teen makeup artist James Charles - Today Makeup brand CoverGirl features first CoverBoy - The Globe And Mail The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. CoverGirl has announced its first ever CoverBoy. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". James Charles, From 'CoverBoy' to Canceled - New York Times Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Given the teens talent with brush and pen, its an obvious pairing. If you have questions about your account, please Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. We are trying out Willam's new line of makeup Coverboy. I just finished up my glitter testers, too, so Im glad were releasing soon. continue to use the site without a In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Love the idea of contouring but don't know where to start? I purchased a glitter and a set of lashes. Latest book reviews, author interviews, and reading trends. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. James Charles Dickinson is CoverGirl magazine first CoverBoy. Coverboy, Willam's new make-up line! : r/rupaulsdragrace Willam's entire Coverboy makeup line is available now at shopcoverboy.com. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. unless you renew or CoverGirl Announces Its First Male CoverGirl Spokesmodel - Cosmopolitan As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. 17 Years Old Boy Becomes Covergirl's - Pinterest "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Goldie is a golden base with green undertones and holographic glitter. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. CoverBoy! "This type of nonsense has got to be called out. He might not be a household name just yet, but something tells me that he will be soon. Red flags that you're dealing with a man-child. All the Weird Areas You Can Get Injectables. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. We can't let our kids get brainwashed like this," Benham said. To enjoy our website, you'll need to enable JavaScript in your web browser. Suck Less - Ready Go Ventures - Building the social media businesses A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. Why start a makeup line now? And we shall see what I would look like if I suddenly sprouted blue eyelashes. Companies can also win over younger audiences by making social statements. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. retailers. A religious liberty newsletter that is a must-read for people of faith. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Tea. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. You read that correctly: The newest CoverGirl is a boy. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. A screenshot from one of James Charles' YouTube makeup tutorials. The TikTok-Viral Dyson Airwrap Is Back in Stock! It's fun to play with the trends, but you want to keep going back to the classics. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. "Their main target is to eliminate any and all moral standards.